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This Is How To Stop Generating New Ideas And Make One A Reality

Thinking up new ideas is fun. But you have to execute too.

Deb Knobelman, PhD
6 min readMay 20, 2019

I volunteer on the board of an animal rescue organization.

They have an amazing mission. They want to support rescue animals.

Or, at least, that’s part of their mission.

One of the two co-founders is a woman that leads with her heart. She wants to help animals any way that she can. Sometimes it’s by doing Spay & Neuter clinics in remote areas of our state. Sometimes she decides to take in hundreds of pounds of dog food that someone donates. Whether we have a place to store it, or dogs to give it to. Sometimes she brings dogs in need to the veterinarian, without checking to see if we have the funds to pay for the services.

She is an incredible woman. She has worked tirelessly to move the organization forward for years.

Well, maybe forward isn’t exactly the right word.

She has ten new ideas at every Board meeting about what we should do or where we should go within the world of animal welfare. And all of them sound great.

But ten new ideas per month will not move the organization forward. Or bring in much needed funds. Or provide the volunteers the structure they…

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Deb Knobelman, PhD
Deb Knobelman, PhD

Written by Deb Knobelman, PhD

Neuroscience. Wall Street. C-Suite. Parent. Recovering Nervous Nelly. https://www.debknobelman.com

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